Wednesday, January 9, 2019

American Board of Cosmetic Surgery Denied Right to Advertise as "Board Certified" in California

Today, the Medical Board of California (MBC)
 took a major step to protect patients in the
 state when it unanimously voted against
allowing members of the American Board
 of Cosmetic Surgery (ABCS) to advertise
 as “board certified” cosmetic surgeons.
 ASPS is proud to have worked in advance
 of this vote to educate the MBC
 and show that ABCS certifications
 are not backed by a level of
training that puts them on par with
American Board of Medical
 Specialties (ABMS) member boards.

“This is, frankly, a tremendous relief.
 California has a large number
 of cosmetic surgery patients and the
 most ABCS members of any
 state, which means it holds the greatest
 potential for those patients
 to be misled by advertisements that a
 doctor is a ‘board certified
cosmetic surgeon’,” says ASPS
 President Alan Matarasso, MD, FACS.
 “Today’s ruling means those patients
 are less likely to choose a
 particular provider because they
were exposed to a confusing ad.
 That’s going to make patients safer.
 Our specialty owes a huge debt
 of gratitude to all the plastic surgeons
 who invested their time and talents
 to help protect our patients.”

Today’s ruling closes the book on a
 two-decades-long story. In 1996,
California law was changed so that
 the state’s physicians could only
advertise ABMS certifications, unless
 a non-ABMS board was specifically
 reviewed and deemed equivalent to
 an ABMS member board by the MBC.
 ABCS has applied for equivalency
under this process multiple times, and
the MBC has repeatedly found that
 ABCS falls short of the state’s standard
that requires their training programs
 to be equivalent in scope, content,
and duration to training accredited by
 the Accreditation Council for
 Graduate Medical Education (ACGME).