An analysis using keyword searches on YouTube for popular facial plastic surgery procedures revealed that many videos were part of marketing campaigns posted by non-qualified medical professionals, researchers reported in JAMA Facial Plastic Surgery. Many of the most-viewed videos contained biased information, lacked balanced information regarding risks and benefits and offered potentially misleading information about the practitioner's qualifications, and even some posted by board-certified surgeons were marketing tools designed to look like educational videos, the researchers found.